Our Mission

Here at HOLDD, we believe that every woman deserves a sports bra that fits—no matter her size. We saw that women with DD+ cups weren’t getting the support they needed, so we decided to change that. HOLDD was born because the big brands weren’t listening. Whether you're running, walking, doing yoga, Pilates, or HIIT, you deserve real support that keeps you comfortable and secure—every step of the way.